Skip to main content

Posts

Week 5 post 2

Locksport as a hobby has been around for hundreds of years but has only recently been moved into an organized mainstream idea. Rook's Nest, the fictitious company I will use for this semester's projects, will market tools and devices for locksporters, escape magicians, security professionals, locksmiths, and hobbyists. There exists a large crossover of interests in these customers and surprisingly there exists no current company acknowledging it. I believe that this is largely and wrongly assumed that these are trade secrets that should only be known by a few. I would argue that security professionals and magicians both understand how to keep secrets and Locksporters are nothing if not (mostly) highly ethical. This creates a pretty good opportunity to create an inclusive platform selling to many different types of customers as Locksport exists around the world. Most of the customers would undoubtedly be adults and teens (15+) but children could be included for potential works…
Recent posts

Week 5 Post 1

For this project I chose Armstrong Garden Centers and Rancho Vista Nursery to analyze and compare. Before I switch my major, I was working towards becoming a landscape architect. I may be able to provide a different perspective having had dealt with many nurseries for school projects and for real ones. Two obvious differences in these websites is their customer reach. Armstrong is rather well known and has a website that reflects that. Their site looks clean and professional. Armstrong offers an advantage program, online ordering from your local store, and also landscape services. Many brands and stores use green throughout their ads and websites tying them to plants with visual cues and Armstrong's site is no different. The use of green also ties the photos and the text together a bit better giving the entire site a complete feeling. Armstrong's site links all function well and let the visitor navigate the page easily. Armstrong's site boasts 130 years of service and as a…

Week 3 Part B

I have no current business to use for this semester's projects but I do have a odd array of skills that no sane person would ever collect. I can eat fire, swallow glass, escape from nearly any lock, levitate any object, conjure a ghost at will, dabble in Black Art, and have been known on occasion to cut my tongue off. I am whats known in the industry as a "Bizarre Magician". I feel that I could build a brand around this as this is what any good stage magician must do. 
    Observations I have made about building a solid recognizable brand have a lot to do with color selection and logo design to acquire the right "feel" for the brand. As my brand must frighten and invoke also sense of mystery and wonder, darker colors work better for this. I will probably stick with a black and red palette since it looks refined but also vaguely oppressive. Many of the magicians from the turn of the century used these colors in there color ads for just this reason. A logo se…

Week 3 Part A

After looking over the list of available websites for this project I have settled on the four that I felt suffered from the biggest design issues. MGBD Parts & Services, Gates N Fences, Jami Lin, and PennyJuice. 

I see several problems with Jami Lin's site the biggest being I have absolutely no idea what it is she is actually selling the viewer. Jami Lin looks to be trying to brand herself as I cannot see any products being offered.I see that Feng Shui, Chakras, and Sacred Geometry are all present but its unclear whether she provides a New Age healing service or if she is a spiritual speaker or if she is a psychic. Jami's site also has too much information crammed together making the information unnecessarily difficult to read and navigate. Lack of  color contrast also adds to the confusion of this site's design. Black text on a brown background is hard to read especially while eye catching rainbow colors border the main text.
The next site I looked into was Gates N Fen…

Week 2 Part B

 Sony Interactive Entertainmentwww.sie.com/en/index.htmlA multinational video game and digital entertainment company based out of San Mateo, California and is owned by the Japanese parent company Sony. SIE publishes PlayStation console games such as "The Last of Us". Searching online uncovered links to Twitter, Facebook, and YouTube. The company posts multiple videos on YouTube per day and Tweet everyday. Their last video posted was 23 minutes ago on 9/4/2020 and their last tweet was around that same time. SIE has 19.2 M followers on Twitter and has 11.7 million subscribers on YouTube. In both cases I see many posts but little in the way of replies to the customers. It seems redundant to use social media to host ads that have been seen around the internet and on television with no other information or interaction.
XBOX Game Studioswww.xbox.com/en-US/xbox-game-studiosXbox Game Studios is a multinational game development company that is owned by the Microsoft Parent Corporation…

Week 2

According to the first chapter in "Likeable Social Media", the structure of the business-customer relationship has undergone a drastic change. Businesses in the past were in complete control of the conversation and largely the power dynamic moved only in one direction. The companies talked and the consumer listened. Social media has done much to democratize communication, allowing customers to become a relevant part of the marketing process. In the past customers would be able to complain to a manager, issue an angry letter, or make an angry phone call. With the rise of social media and a strategic internet presence businesses can handle criticisms or praise quickly through outlets like Twitter, Yelp, or Facebook. Now if a marketing strategy is not well received the companies can understand exactly why. If service is bad the problem and can be quickly addressed only causing minimal impact. Likewise, if the company does a good job it can gain a positive reputation and potenti…